On-page optimization, off-page optimization, and technical SEO are the mainstays of search engine optimization.
All right, let's divide out the approaches and go over them independently.
The main aim of on-page SEO is to tell Google what your website is about so that it can show your site in relevant search results. To do this, you need to optimize your website’s title, description, keywords, and other elements.
One of the most important parts of SEO is keyword research, which is the process of finding and choosing keywords that are relevant to your business, products, or services.
The goal of keyword research is to find keywords that are related to your business that people are searching for on the internet. Once you have found relevant keywords, you can use them in your website content (e.g. blog posts), social media, and other marketing materials to help improve your search engine optimization (SEO) and increase your visibility on the internet.
Off-page SEO refers to the process of optimizing a website for search engine rankings through activities that take place outside of the website.
This can include link building, social media engagement, and other activities that show search engines that the website is active and relevant.
Off-page SEO is a key part of any successful SEO strategy and can help to improve a website's search engine visibility and organic traffic.
Technical SEO is the process of making a website work better for search engines. The goal is to make the site more visible and get better results in organic search results.
It involves improving the site's architecture, code, content, and other factors to make it more search engine-friendly. Technical SEO is a complicated process that is always changing, but it is an important part of any SEO plan.
A responsive website is a website that is designed to adjust its layout and content to best display on the device it is being viewed on, whether that be a desktop computer, tablet, or smartphone.
If a website isn't mobile-friendly, this is not good for SEO! If your website design is old and not mobile-friendly or responsive, you won't rank high.