Social Media Marketing should be taken seriously, here's why and how!

2. Identify your target audience.

This is a crucial step. Who are you trying to reach with your social media marketing?
Knowing your target audience is essential to creating content that they will engage with. When making content and deciding which platforms to use, think about their age, location, interests, and needs.
i.e. You should know what social media platform your target audience is using.

Business 2 Business:

If you are a B2B company, you are probably better off focusing on Facebook, Twitter, or LinkedIn ads. Your ads should naturally fit their audience, and running B2B ads only on Instagram, for example, might be a bad move.

Business to Consumer:

B2C companies might be better off running their ads on Instagram or Tiktok. This is not to say that B2B cannot target this market; many millennials are working or starting businesses and will make up 75% of the global workforce in just five years*.

Instagram Statistics

• The majority of Instagram users are either Millennials (born in the 80s to mid-1990s)* or members of Generation Z (born mid to late 1990 - early 2010s)* as of the year 2022, with a staggering ~60% being between 18 - 34 years old.
• Overall, Instagram is the preferred social media network for members of Generation Z. The majority of internet users aged 16–24 throughout the world use Instagram, even more so than TikTok. Instagram is where you want to advertise if you are targeting GenZ or the Millennials. Side note: Millennials are adults now, and a lot of them are working or starting businesses.
• On Instagram, men, and women make up almost the same percentage of users.
• 43% of Instagram users have a college degree, indicating that this app has a highly educated user base!

Facebook Statistics

1. For men and women aged 35 to 44, Facebook is the most popular social media network.
2. Advertisements on Facebook perform best when directed at guys aged 25 to 34 (Millenials). This demographic accounts for 18.4% of all people who see Facebook ads.
3. More than half of Facebook's advertising demographic is men, with women making up the other 44.6%.
4. Out of all social media platforms Facebook is still the most popular social networking platform, with over two billion users each month. This equates to around 36.9% of the world's population using Facebook.
5. The Facebook algorithm promotes material that creates meaningful connections between individuals, particularly those from family and friends.
6. Facebook is the least popular among women ages 16 to 24. Only 7.3% of the women surveyed said it was their favorite social media site.

Twitter Statistics

1. Twitter is by far the most widely used social media platform for obtaining news and information.
2. The average age of a Twitter user is between 25 and 34. (Millenials)
3. Males make up 56.4% of Twitter's global user base.
4. Teenage Twitter users have been on the decline since 2014–15. If you want to target teenagers look to other platforms.

3. Create quality content.

Once you know who you’re trying to reach and what you want to achieve, it’s time to start creating content.
When it comes to social media, quality is more important than quantity. Focus on creating helpful, informative, and entertaining content that your target audience will want to share.

4. Be active.

To be successful on social media, you need to be active. That means regularly posting quality content, engaging with customers and followers, and monitoring your activity to see what’s working and what’s not.

5. Measure your results.

Finally, don’t forget to measure your results. Keep track of your goals and key performance indicators (KPIs) to see how your social media marketing is performing. This will help you adjust your strategy as needed and ensure that you’re getting the most out of your efforts.